"We could charge more than £104. Let's say we charged £300. We'd get £2m more in income, but what's £2m to us?

In a transfer discussion you argue about the sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think fans are like cows, who you milk. Football has got to be for everyone. That's the biggest difference between us and England."

Bayern club president, Uli hoeness on the clubs season ticket prices.


Often wonder if town could do something similar to bump attendances and avoid 3/4 of an empty ground week after week.

I currently can't afford the price of a season ticket at town with me missing too many games with work but if it was £100 to £150ish then I would buy one for definate regardless of how many games I could commit to. Think this would be similar for many fans

Most of the Premiership clubs could do it without even noticing the pinch , Not sure if we could get away with it though.
I hope that if we ever get a new stadium that the first few seasons something like that could be done , £100 quid for adults and £50 for kids would probably sell us 10000 tickets in a higher division

But do Bayern really need that extra income they'd profit from? no.

But with us every penny matters, we need it.

There are a few issues with reducing the season ticket by say half,

first they would need to sell twice as many to break near even, will we sell 5k plus season tickets, I doubt it,
secondly the admin costs to print and send out that many would cost the club more so again less profit to go the budget
thirdly more fans mean more stewards again that need paying,
Over a certain amount of fans require an ambulance onsite which costs money and lastly more fans also would certainly mean the police would want to attend and they charge an arm and a leg per officer to attend on match days, ( they charge officers at overtime rate and insist we have so many officers when we get over a certain amount of fans)

if we want to be self sufficient and not dependant on JF loans then a realistic ticket price has to be used at both fans can afford but gives the manager some budget as well

But I'm sure a similar thing could be done on a smaller scale, there may be a few problems, but we have so many empty seats that could be filled whilst income isn't affected too much.

It would be a good idea as grimps said if we ever got a new stadium.

I guess it would all depend on if the increased attendance would make up for the reduced pricing.

We had a pay want you want game and the crowd was shit.

Fair enough, thought it was an interesting statement nevertheless.

The way I see it is if they can sell one for £190 to a 65 year old why can't they sell one for £190 to anyone of any age?

Quoted from Grantham_Mariner

The way I see it is if they can sell one for £190 to a 65 year old why can't they sell one for £190 to anyone of any age?

Whatever happend to equality and diversity?

Age discrimination, not that im bothered like.  I guess the consensus is the majorty of people over the age of 65 are more likely to be unable to afford it because of circumstance?

Just to add, I think they should be cheaper, same goes for kids, otherwise parent's would be reluctant to take them in the first place etc?  It's a sales mind trick, so people think "Wow this is a good deal..."

Been to ticket office today to renew season ticket and had the same conversation there and was told that there is a thing called zero sales which when explained to me was basiclly regardless of price if you dont want to watch the match you wont come were as those that chose to come will pay the price.
At the end of the day it comes down to disprortionate handling of funds (tv revenue etc)the big clubs getting richer whilst the smaller clubs struggling to survive

Quoted from wizbit

Been to ticket office today to renew season ticket and had the same conversation there and was told that there is a thing called zero sales which when explained to me was basiclly regardless of price if you dont want to watch the match you wont come were as those that chose to come will pay the price.
At the end of the day it comes down to disprortionate handling of funds (tv revenue etc)the big clubs getting richer whilst the smaller clubs struggling to survive

I guess that's right, id pay any amount for my season ticket because I love the club, you could reduce the price but I suppose if people don't want to watch town then they wouldn't come if it was free. Obviously there are other circumstances ie location/affordability. Just a shame to see so many empty seats on a Tuesday night!

I've said about ideas of season ticket reductions for those buying them. It's a very grey area that not everyone will ever agree on. The fan will think too expensive the club too cheap. So why don't the marketing/pr (sic) dept do something that involves going out into the community or actually coming up with ideas???

* if the club gains promotion, season tickets for those buying the first, say 2000 season tickets can have them for the same price (the following season) that they were bought at.

* new season tickets to get a set discount if they can prove that they've been to games the previous season. 1-5 ticket stubs 5% discount 6-10 stubs 10% Etc etc

* season ticket holders competitions. Signed shirts/crossbar challenge etc or for junior Sth chance to become mascot for the day

* loyalty card scheme (nectar card, club card etc) where points can be used against season ticket holders

Just a thought and a few ideas. I know people will never agree, but, just a thought

One of the toughest things to get right, a lot of it depends on how the team performs because a winning team gives you that feeling of value for money.  A competitive budget and acquiring the right players needs to be managed on a multitude of variables.  A season ticket gets you so many games free and I think this is where the club can get it right.  Offer free merchandise for so many wins, so many points or even on how many games over the years some fans make.  Customer loyalty is more or less a given but with a bit of marketing people wouldn't really be talking about ticket prices.  

I've always thought a sliding scale of prices against number sold could work. It relies to a degree on pester power, supporters badgering other supporters to get a season ticket in the hope that it will help reduce the price of theirs.

i.e. Season ticket price is £275 up to 1800 (this doesn't factor in concessions but is just for illustrative purposes) being sold = £475000

2000 sales this is reduced by a tenner to £265 = £530000

2200 sales this is reduced to £250 = £550000

2400 sales (getting unlikely now but possible with a feel good factor) reduced to £233 = £564000

3000 sales, reduced to £199 = £597000

Yeah it is a very tough balance.  I must say I often think conference tickets should be cheaper than they are, but then at the same time I really do not mind paying more as I recognise the club do really need it.  If I was paying the amount fans do for Prem clubs I would feel somewhat cheated but then the small difference for a club like Bayern would be a huge difference to a club like us.  

I have always thought the season ticket holders should be rewarded ,

One idea might be to let the season ticket holder have a discount for the number of years he/she has held a ST,

One year £20 off,

Two years £30 off,

Three years £40 off,

Four or more years of being a STH £50 OFF,

What do you think ?

Even for juniors or just full price adults?