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How do you measure PR?

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The Grim Reaper
July 29, 2014, 11:22am
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Too good to go down writes a load of shite. What qualifies him to judge PR and Fenty? He sounds like he's a schoolboy who has read all the PR books.


Jesus wants me to be a sunbeam
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horsforthmariner
July 29, 2014, 11:54am
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I work in a PR type job and grimsby's PR is shocking. There are two basics that grimsby ignore on a regular basis - firstly don't give an emotional response - give a rational response - too often people at GTFC have said things in the heat of the moment rather than waiting to give a statement. The second is don't offend your customers - the comment about the fans getting behind the team in the run up to the end of the season was just stupid.
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bax
July 29, 2014, 12:13pm
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Quoted from The Grim Reaper
Too good to go down writes a load of shite. What qualifies him to judge PR and Fenty? He sounds like he's a schoolboy who has read all the PR books.


Thanks John!
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RichMariner
July 29, 2014, 12:19pm
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Quoted from The Grim Reaper
Too good to go down writes a load of shite. What qualifies him to judge PR and Fenty? He sounds like he's a schoolboy who has read all the PR books.


I don't know him personally but I know he's worked in the PR industry. I think he's qualified to offer his perspective.

A lot is said about PR and it's one of those disciplines that everyone thinks they know a lot about, and that's because, in truth, PR is pretty simple. It's common sense. It's about knowing what to say and when to say it (and also understanding who you're saying it to).

But a ridiculous amount of people get it wrong because they're senior professionals who have spent too much of their working life making decisions in boardrooms and have become detached from understanding what their customers really want. And when someone tells them what the score is at ground level, so to speak, they can choose to ignore it and go with their (bad) instincts because, after all, they're the boss - and what they say, goes.

The best chief execs, chairmen in this evolving world where the power is shifting to the consumer are ones that are prepared to listen to their customers - or at least someone within their organisation i.e. a PR Manager, who can relay the situation to them.


"Don't shine that light in my face, mate - I've just lost a pint of blood."
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The Grim Reaper
July 29, 2014, 3:09pm
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He's certainly sucked you in Rich. You're right about it being common sense though and that's all PR is. The customer is always right is a loan of bollox.


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dapperz fun pub
July 29, 2014, 3:16pm
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Quoted from The Grim Reaper
He's certainly sucked you in Rich. You're right about it being common sense though and that's all PR is. The customer is always right is a loan of bollox.


The key is to make the customer feel like their getting a good deal but really mugging them off for maximum profit
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