New website and badge

I have always thought that our badge is the best out there. Personally I think the subtle change of adding the flag is terrible, a real misstep.

I’m not gonna lose my sh#t over this, but it was a strange move to go ahead and do this without telling everyone beforehand. What a strange development. Our club really is confusing me nowadays.

Anyway, 3 points tomorrow, however unlikely, is all we really want.

Quoted from arryarryarry

That's the way I view it, it looks like someone has forgotten to make the banner a separate part of the badge. Looks a bit  naff.

Also just viewing the new website on my phone there doesn't seem a simple way to reject all cookies like most sites. I can't be arsed to visit sites that don't give you that option.

For this reason alone, I did not go on the site and will not until there are options. Also, I thought the tone of the release notice posted to announce the new site to be a bit too full of "corporate speak". I have a pet hate of being talked down to and this is how I perceived the notice and totally lacking in any warming towards the new site. As for the badge changes,I'm indifferent but again, options would have been more desirable.

Cant fault the web site or the badge apart from the flag. Nothing wrong with having one , but not there,, Think the crew would have problems with it being there    It should have been on the stern

As club brand fúck ups go, this isn’t that high up on the list for me. This isn’t Vincent Tan changing Cardiff’s home colours to red, Leeds United’s shambolic badge unveiling of a couple of years ago or Liverpool’s partnership with Dunkin’ Donuts, in which a ‘reimagined’ version of the Liverpool crest was published with the Hillsborough flames replaced with mocha-chocca-frappe-latte’s - that one really upset the locals, and understandably so.

This was probably a tiny bit tactless on the club’s part, but most likely borne out of well meaning enthusiasm rather than any premeditated oversight of fan opinions. The club has held its hands up, apologised and offered to rectify the situation. I personally feel we can move on from that.

There was perhaps a touch of naivety about the website launch, too. For anyone who’s been in any way involved in things like this over the years, you’ll probably know it’s not a great idea to launch something immediately after the festive period. Things always go to the wire, and Christmas isn’t particularly a time when people want to be putting in a string of all-nighters to get the job done in time.

As such, the site went live with a fair few rough edges and technical misgivings, and if I’m honest, felt a little below par given JS’ impeccable background in the digital world. All addressable, but nonetheless a little short of expectations as someone who is very well versed with how well Simply Business do things.

But there’s a point worth remembering here; Simply Business is a much larger organisation than Town, with revenues something like 20x that of ours. With that comes bigger budgets and access to a much greater pool of strategic, commercial and marketing talent.

And perhaps that’s a lesson that JS has to learn the hard way. Toto, we’re not in London anymore.

This is going to be a lot more rough and tumble than he’s been used to in recent times. He’s gonna have to scrap a bit, and I’ve no doubt he will. People often ask the question of how a Pep or Klopp would do managing at Stevenage or Barrow for instance, and there are elements of that at play here I think. The boardroom of an established fintech company in the capital is a very different place to the boardroom at BP, even accounting for our brand new tea and coffee making facilities.

So all in all, perhaps some mistakes were made here but ones which are, ultimately, small beer. And the positives I’d take are the lessons learned; yes, by the club themselves but also the fans. The new owners may well be polished and successful business people, but they are also learning on the job here - a job unlike anything they’ll have done before.

Mistakes will be made over the course of the next few months, and when they are I think it’s important that they are reasonably and constructively called out in the knowledge that this is all just part of the process. A process that may feel like it’s taking longer than many would like, but that’s more a case of circumstance brought about through inept stewardship in the years preceding May 2021.

Dust down and move on…

Quoted from Hagrid

Gtfcjacko- an idiot on twitter

Drunken rants and tweets to the owners and debbie cook about the badge. Embarrasing

He's a complete plonker.

Quoted from TheRealJohnLewis

You do realise the significance of the number 1878 don't you and that putting it on a flag on the badge isn't advertising a "holding company" and is not just an ego trip.

😂😂

Quoted from TheRealJohnLewis

You do realise the significance of the number 1878 don't you and that putting it on a flag on the badge isn't advertising a "holding company" and is not just an ego trip.

In the 143 years since the club was founded it has never included the year it was founded (1878 ) on its badge.
The new owners decided to use 1878 as the name of the vehicle they used to acquire the club.
The new owners then instructed a graphic designer to change the club's badge to accomodate an oversized flag that says '1878'.
To me this looks like the new owners wanting to put 'their' stamp on the club in the most visible way possible.

My bigger concern is that this is a 'dead cat' to distract people from what is likely to be an underwhelming January transfer window.

Storm in a tea cup really. No football to moan about so naturally, club do something, some fans don’t like it, complete over reaction…all predictable really.

Club apologises, something were certainly not used to, many of those fans wetting their knickers are left confused…

Funny all round, and in truth, I reckon had they just slipped it out, some of those morons proper losing their minds probably wouldn’t have noticed for a while.

Either way, I personally didn’t think the changes were too bad, our badge always seemed too big and busy, I much preferred the old badge with the yellow, each to their own though.

The reaction of some has been hilarious though…

It it ain't broke don't fit it

Rather a lot of other problems first I would have thought

How much longer we have to make the league table so we still appear to be in the top half for example!

The re-shaping of the badge to keep it proportional when scaled up or down in size is very good, I think. However, I don't understand how they can say that the badge will work at all sizes/scales when it's nearly impossible to read the 1878 part on the flag unless it's a large sized version or you really zoom in.

Red on black is not the best in terms of contrast anyway, so sticking in a tiny 1878 makes it even worse - I'm suprised a designer from Apple would go with this to be honest. If they wanted to incorporate 1878 somewhere (which I do think is a good thing to do, as it displays our heritage) then it at least needs to be readable at the size the logo is displayed on the gtfc website. Perhaps it would have been better to have it above or below the three fish, and in white on black rather than red.