New website and badge

Quoted from It Bites

Months of work to squash the badge and put a flag on the ship with 1878 in it ...... Jesus I'm in the wrong job

Think they were referring to the rebrand and associated works.

Quoted from Stadium

Think they were referring to the rebrand and associated works.

Yeah you're probably right .

Very underwhelming as a rebrand goes. Expected much better from JS and AP if I'm being honest about it..Badge is a mess, a missed opportunity, and the website is marginally better but hardly cutting edge or a big stride forward now we're in 2022..

I don't think people are too mad about the badge redesign itself but more the fact that Jason Stockwood, in particular, has been an advocate of the Fair Game initiative but has somehow overlooked that one of their main aims, that heritage 'crown jewels', of which the club crest is one, shouldn't be amended without fan consultation. Which is right, it shouldn't be. I would hope that everyone would agree that this should be the case.

With that said, JS's tweets are full of humility and acknowledge that the club made a mistake and I respect that. Despite not being a fan of the flag addition, if the club think the badge needs to be amended slightly to be more digital friendly, whatever that actually means, then fine. A little 1878 flag isn't a hill I'm willing to die on simply to prevent change.

So I work in a business where we have various functions to make the business a real success including clinical, finance, product, marketing, operations, creative and legal.

There’s lots of stake holders and many more who are both financially & emotionally invested but it works really well because we let the experts who are trained & have the experience get on with their bit and it generally works.

So I get the bit about lack of consultation though personally I’m not that bothered but in terms of design I reckon it boils down to “you’ll please all of the people some of the time some of the people all of the time”.

Quoted from HertsGTFC

So I work in a business where we have various functions to make the business a real success including clinical, finance, product, marketing, operations, creative and legal.

There’s lots of stake holders and many more who are both financially & emotionally invested but it works really well because we let the experts who are trained & have the experience get on with their bit and it generally works.

So I get the bit about lack of consultation though personally I’m not that bothered but in terms of design I reckon it boils down to “you’ll please all of the people some of the time some of the people all of the time”.

Design is always subjective. I’m a bit drunk off that the club has taken thousands of pounds in the club shop over Christmas for clothing that is now effectively out of date.

Quoted from MuddyWaters

Design is always subjective. I’m a bit drunk off that the club has taken thousands of pounds in the club shop over Christmas for clothing that is now effectively out of date.

I think that’s a fair point ….. but then again I’ve always had a problem with the club changing the shirts annually when many clubs do it every 2 years. I know it makes good money but feels like a bit of an issue if you need to kit your kids out and you’ve got limited resources.

Get rid of the weird flag and simply put 1878 on the front of the trawler where the registration letters normally are, just a thought.

Quoted from HertsGTFC

I think that’s a fair point ….. but then again I’ve always had a problem with the club changing the shirts annually when many clubs do it every 2 years. I know it makes good money but feels like a bit of an issue if you need to kit your kids out and you’ve got limited resources.

My lads had at least a hundred quids worth of stuff at Christmas. Now effectively obsolete. Not great.

Quoted from HertsGTFC

So I work in a business where we have various functions to make the business a real success including clinical, finance, product, marketing, operations, creative and legal.

There’s lots of stake holders and many more who are both financially & emotionally invested but it works really well because we let the experts who are trained & have the experience get on with their bit and it generally works.

So I get the bit about lack of consultation though personally I’m not that bothered but in terms of design I reckon it boils down to “you’ll please all of the people some of the time some of the people all of the time”.

We all know football is an industry like no other. Like Jason said himself, buying the club wasn't a financial investment. I totally get the need and desire for brand guidelines and a digitally compatible badge. In fact, the work done by Rich Lyons in his own time is commendable and I think it's great that both the new website and badge have local connections, that's exactly what community is about.

I'm sure there were other versions of the badge mocked up and the Trust should have ran a poll on this from the beginning outlining the need for change which I think would have ticked the fan consultation box and stayed within the Fair Game rules that we co-founded.